Real People. Real Places.

A new world of Millennial and Gen Z hybrid lifestylers demands updated, all-in-one technology. To create buzz and showcase the release of a dynamic line of new PCs built just for them, we designed a photoshoot highlighting the real stories of HP users. Here’s our angle: focus on real people in real places. Use the tech for working, creating, learning, and entertaining — like actual people do. Cast expressive individuals across diverse backgrounds. Keep settings natural and full of life, telling the story of users and their day-to-day world. All together, we captured real-time innovation that will inspire full-timers, freelancers, and creatives in their on-the-go lives.