Art As a Way to Communicate

Freelancers live without pause, going from job to job, and marketing their services for the moments in-between. HP designed an all-in-one device to support their passion-first lifestyles with a PC that’s as versatile as their skills. We came in to help show it off. The Envy x360 Launch Toolkit is a collection of assets including messaging, imagery, and videos to help introduce the new Envy x360. Our goal was to help differentiate HP within the market while getting consumers excited for a PC that expands their productivity. Hero imagery showcased the device’s four flex states. Lifestyle images helped convey artistic and real life versatility. Banner ads highlighted special features, and audio scripts immersed listeners in a new world of opportunity. And live-action product video gave consumers a sneak peek into a life of freelance that’s a little more flexible.