HP Spectre Fold Launch

You’ve Never Seen a Flex Like This

When a device like the HP Spectre Fold comes along, providing the most innovative, exclusive experience and uniquely styled PC that tech enthusiasts will rush to own first, it needs an introduction that’s anything but status quo. So we flexed our creative muscles to launch an intro video made to amaze. From the intriguing opening super and sophisticated visual narrative to its modern, upbeat track, this video draws the viewer in to the impressive features and the different display modes. Using graphics and laptop animations rendered and animated by our CGI and motion graphics teams, we were able to unfold the full Sprectre Fold experience for users—from laptop to tablet to desktop and beyond.

Credits

Lauren Stegmeyer (Launch)
Creative Director

Rachael Kusper (Product Video)
Associate Creative Director

Ethan Scott (Photoshoot)
Associate Creative Director

Tyler Ehrig (Product Video)
Senior Art Director

Aron Tipton (Product Video)
Senior Writer

Kevin Ta (Product Video)
CGI Lead

Andrea Behrends (Photoshoot)
Photographer